New Chapter
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New Chapter® is a Vermont-based vitamin and supplement company with a deeply held mission to revolutionize natural wellness.

If you're looking for a clean, sustainable, whole-food-based vitamin, New Chapter is a fantastic brand for you.

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New Chapter: All You Need To Know About New Chapter Natural Vitamins, Herbals, & Supplements

New Chapter is on a mission to support natural wellness through its vitamins and supplements.

Disclosure:Every product is independently selected by our editors. Things you buy through our links may earn Health Insiders a commission. Learn more about our review process here.

 

About New Chapter

New Chapter is a supplement and vitamin formulating company based in Vermont. Since 1982, the brand claims it has been crafting products for its consumers without GMO and synthetic ingredients. To ensure this company policy is upheld, New Chapter purports to source quality ingredients from areas they grow best. Products by the brand are broadly categorized under New Chapter vitamins and New Chapter supplements.

 

What Are The Best Selling New Chapter Products?

Product Benefit Cost Active Ingredients
New Chapter Every Woman’s One Daily 40+ Multivitamin Immune, energy, and healthy aging support $24.00 Vitamins A, B6, B12, C, D3, E, K, folate, riboflavin, calcium, magnesium, selenium, copper, manganese, turmeric, ginger
New Chapter Perfect Prenatal Multivitamin Mom wellness and baby’s development support $21.00 Vitamins A, B’s, C, magnesium, chromium, brown rice, oats, broccoli, ginger
New Chapter Bone Strength (slim tablets) Bone, joint, and heart support $36.00Vitamins K2 and D3, organic plant calcium, magnesium, strontium, silica, vanadium Vitamins K2 and D3, organic plant calcium, magnesium, strontium, silica, vanadium
New Chapter Fermented Zinc Complex Immune system and skin health support $16.00 Copper, zinc, fenugreek, oregano leaf, hawthorn berry, European elder berry, aloe leaf
New Chapter All-Flora Probiotic Advanced digestion and immune support $33.00 10 billion CFUs, aloe leaf, peppermint leaf, artichoke leaf, turmeric
New Chapter

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How Does It Work? | The Science Behind New Chapter

All New chapter products such as the New Chapter whole food multivitamins and New Chapter Probiotics are formulated using clean, organic, and superfood ingredients. These ingredients are incorporated in the products because of their health benefits and are paired with vitamins and minerals to support a wide range of bodily functions. With consistent use, consumers may experience improved joint function, increased energy levels, enhanced digestion, and many more benefits.

 

Pros and Cons of New Chapter

Pros

  • All products are formulated using organic ingredients as per the manufacturer’s claims
  • All New Chapter multivitamins and supplements are 100% vegan
  • Products contain essential nutrients that may enhance whole body wellness
  • Products cater to specific needs for women, men, and children
  • Most products are shelf-stable thus do not require refrigeration

Cons

  • Some ingredients such as turmeric can cause mild side effects such as nausea and upset stomach

 

New Chapter Ingredients – The Evidence

Turmeric
This spice has a powerful anti-inflammatory response which is why it is used in many supplements.

According to studies in the BMJ Open Sport & Exercise Medicine, turmeric was found to be more beneficial on knee osteoarthritis pain compared to placebo. Its efficacy was likened to that of non-steroidal anti-inflammatory drugs (NSAIDs).

Astaxanthin
This plant has abundant antioxidants that play major roles in promoting health.

A study in the Open-Access Impact Journal on Aging claims that astaxanthin activates Nrf2 signaling, thus improves symptoms of degenerative diseases such as osteoarthritis.

Elderberry
These berries have multiple nutrients that support immune health.

Clinical trials in the Journal of International Medical Research provide that elderberry has been used to treat colds, influenza, and sinusitis for centuries.

Reishi mushroom
This mushroom is popularly used for its properties that provide vitality support.

Ganoderma lucidum or reishi mushroom is widely recommended by Asian physicians due to its immune support benefits. A study in the Cochrane Database Systematic Review found that reishi mushroom has benefits in cancer treatment.

Fish oil
Omega 3 in fish is a stellar ingredient in all things health especially heart health.

A randomized controlled trial published in the AHA Journals showed that daily fish oil intake reduced heart attacks, stroke incidence, and death rates in patients with coronary heart disease.

 

How Does New Chapter Brand Rate?

Feature Rating Comments
Safety 8 The company uses naturally sourced organic ingredients. After acquisition by Procter & Gamble, the same sustainable standards may not be upheld.
Performance 8 Results are highly individualized.
Customer Comments 4 stars Most users loved the vitamins and supplements

 

New Chapter FAQs

Q: Who Owns New Chapter Vitamins?
A: Procter & Gamble is the owner of New Chapter Inc. The consumer goods company purchased the brand in 2012.

Q: Does New Chapter Prenatal Have DHA?
A: Not all new chapter prenatal products have DHA, for instance, the New Chapter Perfect Prenatal Healthy Pregnancy and Fetal Development do not contain DHA. Others like the new chapter whole mega fish oil for moms do have this omega-3 fat.

Q: Does New Chapter Prenatal Have Folic Acid?
A: Yes, the Advanced Perfect Prenatal multivitamin contains methyl folate which is the most active form of folic acid

Q: What Is New Chapter Moneyback Guarantee, Return & Refund Policy?
A: New Chapter products come with a 60-day money back guarantee.

 

New Chapter Alternatives – Compare With Other Brands

Brand Price Benefits Active Ingredients
LCR Health $89.95 Enhances body metabolism thus improving weight loss Gynostemma pentaphyllum leaf extract, berberine HCl, quercetine dihydrate
Onnit $59.95 Provides brain, workout, and health support Huperzia serrata, chamomile flower, D-aspartic acid, stinging nettle root extract
Balance of Nature $69.95 Supplements the body with whole produce fruits and veggies Tomato, banana, papaya, apple, strawberry, aloe vera, broccoli, green cabbage, kale, celery
Crazy Nutrition $39.99 Helps the body shed excess weight, boost performance, and enhances focus. Vitamins B6, C, folic acid, iron, biotin, L-arginine, L-tyrosine, whey protein, cocoa powder
Goli Nutrition $19.00 Products enhance overall health and wellbeing. Apple cider vinegar, pomegranate, ashwagandha, bamboo shoot extract

 

Is New Chapter Safe? – Warnings & Complaints

Yes, New Chapter Whole Food Multivitamins, New Chapter Probiotics, New Chapter Postnatal, and supplements are safe because they are organic and free from synthetic ingredients. In terms of complaints, a consumer complained that the New Chapter Women’s multivitamin was hard on the stomach if taken before meals.

 

New Chapter Customer Reviews & Results – What Users Are Saying

Overall, New Chapter vitamins reviews are epic. Users praised the supplements and vitamins for their clean ingredients and effectiveness. One verified reviewer on Amazon claimed the women’s multivitamin was the “best vitamins ever.” However, there were negative reviews as well with users claiming that the current supplements are not as good as the original ones.

 

New Chapter: Packages, Deals, Prices & Where to Buy It

You can buy new Chapter products from the company website, online retailers such as Amazon, and department stores. Some of the products cost:

  • New Chapter Perfect Postnatal Multivitamin – $35.00
  • New Chapter Men’s Advanced Multivitamin – $27.00
  • New Chapter Turmeric Force – $20.00
  • New Chapter Zyflamend – $32.00
  • New Chapter Wholemega Fish Oil – $23.00

 

The Bottom Line on New Chapter

New Chapter is one of the best reviewed organic supplement brand with products like the New Chapter Prostate 5LX having 4.5 star ratings. Supplements and vitamins under this brand are vegan, GMO free, and effective as per most of the New Chapter vitamins reviews.

However, after the acquisition by Procter & Gamble fans of the brand have claimed that the products are not as pristine as they used to be. Some New Chapter multivitamin reviews also point that the product effectiveness may have changed as well based on some consumers.

While this speculation may be true, not many users agree with it. New Chapter products still enjoy stellar reviews across most platforms. Therefore, if you are looking for effective supplements, this brand may be a place to start at.

 

Is There Anything Else You Should Know About New Chapter?

New Chapter is a Certified B Corporation. This means the company defines its success in terms of high standards of social and environmental performance, legal accountability, and public transparency.

 

5 sources

Health Insiders relies on peer-reviewed studies, academic research institutions, and medical associations. We avoid using tertiary references. You can learn more about how we ensure our content is accurate and current by reading our editorial policy.

[1] Therapeutic effects of turmeric or curcumin extract on pain and function for individuals with knee osteoarthritis: a systematic review: https://bmjopensem.bmj.com/content/7/1/e000935

[2] Astaxanthin protects against osteoarthritis via Nrf2: a guardian of cartilage homeostasis: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6914430/

[3] Zakay-Rones Z, Thom E, Wollan T, Wadstein J. Randomized study of the efficacy and safety of oral elderberry extract in the treatment of influenza A and B virus infections. J Int Med Res. 2004 Mar-Apr;32(2):132-40. doi: 10.1177/147323000403200205. PMID: 15080016.

[4] Ganoderma lucidum for cancer treatment: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6353236/

[5] Omega-3 Fatty Acids and Heart Health: https://www.ahajournals.org/doi/full/10.1161/CIRCULATIONAHA.114.015176

HealthInsiders Team
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New Chapter – Questions and Answers

Q: Why won't the New Chapter website let me sign up for E-tràde?

A: On the Terms & Conditions Page of the New Chapter, the following details about payment methods have been mentioned,

"We currently use third parties to process payments and accept payments through various credit cards, including Visa, MasterCard, American Express and Discover, as well as PayPal* and Amazon Pay*.

United States Dollars. All monetary transactions on the Site take place in U.S. dollars."

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